Marketing Communications
Have you ever seen a movie where the heroine breezes into a big time office with her polka-dot heels and hair chopsticks (I mean who really gets those to work?) and transforms the corporately crappy message into a smart and sassy new campaign, which makes everyone wonder what the hell happened, but they don’t care, because margaritas are now being served in the lobby?
Yeah, well, this is my fantasy, too. The reality is never quite so speedy or sensational. Cubicles are gray for a reason. Change is rock-hard. But still, it happens. . .taking a corporate message from robotic to real. . .with hopefully a dash of humor when legal isn’t looking.
And I often succeed.
Along the way, I project manage, hold stakeholder’s hands, lead writing teams , conduct trainings and develop structure in the form of style guides, approval processes and SME touchpoints.
Yes, I’m on of those LINEAR creative people.
Clients Include: Ping Identity, Qwest (now Century Link), Xcel Energy, Dex Media, Great West Health Care & CIGNA, Modern Bride, Maris Group and Hat Trick Creative.